Pay for what you activate. Most services are complimentary during public preview.
Pairings
Mains
Manor
Billing
Today (public preview)$39.20/mo
Billed annually at $470.40/yr.
At general availability$396.80/mo
Activated services start charging when each leaves preview. Lock in your selections now.
The trial is anonymous — no email, no card. Sign-up takes you to checkout with your selections.
Every tier includes
The configurator answers how much. This is what. Every line ships in
Esquire and Noble alike — except the final card, which is the service layer that
Noble adds on top.
SQL Optimization
Automatic materialized views for repetitive JOINs, GROUP BY, aggregations, subqueries, and CTEs
Automatic indexes — B-tree, covering, GIN, HNSW, expression, and partial
Full-text search — automatic tsvector indexes so you can search your data without running Elasticsearch
Phonetic and fuzzy matching — typo-tolerant search that finds results by how words sound, not just exact spelling
Vector similarity search — automatic HNSW indexes for AI embeddings without a dedicated vector database
Transparent query rewriting and smart matview consolidation — no client changes needed
N+1 and deep pagination detection with fix suggestions
Shadow verification — tests correctness before routing traffic
Caching
L1 — native in-process cache (~2μs) inside the language wrapper, zero network hop
L2 — proxy-level in-memory cache (<1ms) shared across all connections
L3 — materialized views in PostgreSQL (<1ms), continuously refreshed, full SQL semantics
Automatic write-driven invalidation across all three tiers
Prepared statement cache (per-connection LRU)
Query coalescing — identical in-flight queries share a single result
Connection Management
Connection pooling (session or transaction mode)
Automatic read replica routing with read-after-write protection
Automatic failover to standby with health probes and recovery
Bellhop mode — observation-only kill switch, flip without redeployment
Shadow mode — verifies correctness before routing
Read-after-write protection for replica routing
Table exclusion list and per-query skip annotation
Row-Level Security (RLS) policy preservation
goldlapel clean — remove all GL artifacts, leaving your database untouched
Configuration
Dashboard configuration tab — adjust settings visually from the browser
TOML config with goldlapel init generator
Hot-reload — change settings without restarting
Per-strategy enable/disable toggles
CLI flags, environment variables, or config file
Mesh Networking
Cross-instance cache invalidation — writes on one instance clear caches on all others
Encrypted peer-to-peer connections — works across regions, data centers, and cloud providers
Database-based peer discovery — no configuration needed
Remote dashboard access — view your dashboard from anywhere, no VPN required
Deployment
Single binary — Linux, macOS, Windows
Docker image (multi-arch)
Language wrappers: Python, Node, Ruby, Java, PHP, Go, .NET
Framework plugins: Django, Rails, Spring Boot, Laravel
ORM plugins: Prisma, SQLAlchemy, Drizzle
Self-update: goldlapel update
Service layer
Noble
Dedicated Slack support with Gold Lapel engineers — 4-hour response SLA during business hours
99.9% uptime SLA with automatic service credits
SAML / SSO / OIDC bundled — never gated as a separate upcharge
Compliance package: SOC 2 Type II, DPA pre-signed, MSA terms, audit-log streaming
Quarterly architecture review — engineers read your schema, queries, and traces
Storage, in plain language
What's included
Every database includes 1 GB of combined storage — your tables, the materialized views Gold Lapel created on your behalf, our auto-created indexes, and the on-disk L2 cache, all rolled together.
How to grow
Add storage at $1/GB/mo, customer-chosen quantity. Adjust any time from your billing portal. No hidden multipliers, no rounding tricks.
Auto-overage
When you cross a cap, we charge $1 for one more GB and your service continues. Toggle it off and you'll fall back to Bellhop mode — passthrough, no optimization, but your queries keep working.
What never costs extra
Queries, mesh peers, accessory API calls, dashboard opens. None of these are metered. Storage is the only billed axis.
Common questions
What does “Complimentary” mean?
During public preview, the services we’ve already built — Caching, Search, Documents — are functional and free. They start charging at general availability, at the rates shown. The activation toggle is a real toggle: turn it on now, use it now, the bill stays at your tier base until GA.
What does “In Preparation” mean?
A service we’ve scoped and priced but haven’t shipped yet. You can toggle it on to plan ahead, and you’ll see what it adds to your at-GA total. Nothing actually charges or ships until we ship the integration.
Why no free forever tier?
A 14-day trial is the only path to using Gold Lapel without paying. Free customers consume support time we can’t afford to subsidize at this stage. The trial is full-featured Esquire — it’s enough to know if Gold Lapel earns its keep.
What’s the difference between Esquire and Noble?
Esquire is à la carte: pay the tier base, activate services as you need them. Noble is everything-included: one price covers every service, plus chat support, single sign-on (SAML / OIDC), and the compliance package (SOC 2 Type II report on request, DPA template, signed MSA terms, audit-log streaming). The crossover is around two services — if you need more than one, Noble is usually cheaper.
When does The Manor open?
When the managed-hosting infrastructure is built. The pricing is locked in ($99/db Esquire Manor, $299/db Noble Manor) and the SKUs exist; the customer-facing product launches when we can actually run Postgres for you. Until then, The Road is the path.
What happens at the storage cap?
Two paths. With auto-overage on (default), we charge $1 for an additional GB and service continues seamlessly. With auto-overage off, the proxy enters Bellhop — pure passthrough, no rewrites, no caches — until you buy more storage. Either way, no credit accumulates and we tell you why before degrading service.
SAML and SSO — what’s the catch?
There isn’t one. SAML, SSO, and OIDC are functional at every tier, including the trial. Noble bundles them with chat support and the compliance package — never gates them behind a separate upcharge.
Custom enterprise pricing?
For deployments larger than the configurator handles — Noble Growth from $4,000/mo, Noble Scale from $8,000/mo — we’ll quote you directly. Email thewaiter@goldlapel.com.
Should you require anything at all
I’m at your service for questions, custom needs, multi-year discounts, sub-50-person startup land deals, or just to talk through the right shape for your team.